• To process and fulfill your order(s), including sending you emails to confirm your order status and shipment
• To process merchandise returns
• To administer and fulfill contests, loyalty programs, and other promotions and programs in which you participate
• To help us address problems with and improve our site design, products and services
• To enhance your shopping experience
• To help us learn more about your shopping preferences
• To understand your shopping interests and purchasing history so that we can tailor offers and promotions to you
• For our internal business purposes, such as to analyze trends and statistics, for audits, to develop new products, to enhance our websites, to improve our services, to identify usage trends and to determine the effectiveness of our promotional campaigns
• To protect the security or integrity of our websites and our business
• To prevent, detect and investigate activity and transactions that are suspicious, fraudulent, or violate our terms of use
• To contact you if necessary regarding your transactions with us, changes to our terms, conditions, and policies and/or for other administrative purposes

With your consent when required, to communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications.