STYLE STORIES: WATCH, WEAR, BE INSPIRED
Fashion Studio
From behind-the-scenes moments to trend-driven videos and inspiring stories. Discover new collections, get denim tips, and hear from the women who wear FDJ with confidence.
Discover more behind the scenes of our content lifestyle shoot shot in Montreal.
A New Season Takes Shape
Texture gets richer, neutrals get warmer and monochrome looks come into focus. Fall is starting to look good.
Fashion Archives
Curated stories from past seasons. Rediscover the looks and moments that continue to inspire our style today.
Coastal Coordinates
From breezy mornings to evenings by the water, our coastal coordinates are designed to go wherever your getaway takes you. Easy to pack, effortless to style.
Mother's Day 2026
Like Mother, Like Daughter.
Confidence isnât always loud, sometimes itâs in the little moments. Coffee dates, shared laughs, getting ready together.
Different styles, same energy. From mother to daughter, generation to generation.
Featuring @laudiprata and her mom Gina.
SS26: THE JEAN SCENE - EP. 1
Own The Jean Scene
Turn everyday outfits into something special with standout designs.
Discover whatâs new in statement denim with Helaine Peters, our guiding voice.
Jean Scene - Ep. 2
Discover whatâs new in statement denim with Nicolina, the talent behind all our fabulous denim.
Jean Scene - Ep. 3
Discover whatâs new in statement denim with Vickie, the audience whisperer and connection creator.
STYLE STORIES: WATCH, WEAR, BE INSPIRED
Fashion Studio
From behind-the-scenes moments to trend-driven videos and inspiring stories. Discover new collections, get denim tips, and hear from the women who wear FDJ with confidence.
FALL/WINTER 25
Concept to Closet
This seasonâs must-haves are here â think rich emerald tones, reimagined plaids, and the standout gaucho pant. You heard it from Kiki, our Design Director: these are the pieces to wear now and love forever.
SWEATER WEATHER + STYLE TALK
10 Questions with Kiki
Hang out with Kiki as she spills her thoughts on style, seasons, and everything in between.
SPRING/SUMMER 25
Helaine's Picks
Fresh for SS25: bold prints, breezy silhouettes, and statement styles that bring effortless cool to your wardrobe. Helaine, President of FDJ, highlights vibrant florals, crisp stripes, and flowy shapes made to move with you.
FROM HER TO ME
Mother, Daughter, Friend, Muse.
Our President Helaine and her daughter Rachel sit down to talk all things fashion â from personal style to the inspirations that shaped them.
