STYLE STORIES: WATCH, WEAR, BE INSPIRED
Fashion Studio
From behind-the-scenes moments to trend-driven videos and inspiring stories. Discover new collections, get denim tips, and hear from the women who wear FDJ with confidence.
STYLE STORIES: WATCH, WEAR, BE INSPIRED
Fashion Studio
From behind-the-scenes moments to trend-driven videos and inspiring stories. Discover new collections, get denim tips, and hear from the women who wear FDJ with confidence.
FALL/WINTER 25
Concept to Closet
This season’s must-haves are here — think rich emerald tones, reimagined plaids, and the standout gaucho pant. You heard it from Kiki, our Design Director: these are the pieces to wear now and love forever.
SWEATER WEATHER + STYLE TALK
10 Questions with Kiki
Hang out with Kiki as she spills her thoughts on style, seasons, and everything in between.
Fashion Archives
Curated stories from past seasons. Rediscover the looks and moments that continue to inspire our style today.
SPRING/SUMMER 25
Helaine's Picks
Fresh for SS25: bold prints, breezy silhouettes, and statement styles that bring effortless cool to your wardrobe. Helaine, President of FDJ, highlights vibrant florals, crisp stripes, and flowy shapes made to move with you.
FROM HER TO ME
Mother, Daughter, Friend, Muse.
Our President Helaine and her daughter Rachel sit down to talk all things fashion — from personal style to the inspirations that shaped them.
SPRING/SUMMER 25
Crafting Creativity
Kiki, our Design Director takes us through the creative and technical process behind the collection. The secret is in collaboration.
